Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  Behind the drug advertisements in your inbox is a multimillion-dollar mail-order pharmaceutical business
Source: Businessweek.com

Date: 12/08/2011

Link:  http://www.businessweek.com/magazine/spam-works-12082011-gfx.html

Questions for discussion:

  • Why does spam “work”?
  • Which products appear to work best?
  • Why do you think this is the case?
  • Is span a problem or a service?

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