Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  Behind the drug advertisements in your inbox is a multimillion-dollar mail-order pharmaceutical business

Date: 12/08/2011


Questions for discussion:

  • Why does spam “work”?
  • Which products appear to work best?
  • Why do you think this is the case?
  • Is span a problem or a service?

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