Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  Video games will be the fastest-growing and most exciting form of mass media over the coming decade, says Tim Cross

Source:  TheEconomist.com

Date: 12/10/2011

Link:  http://www.economist.com/node/21541164

Questions for discussion:

  • Summarize the highlights in this report.
  • What does this report suggest about investing strategies related to the growth of the industry?

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