Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:  Eric Ries may be synonymous with startup success now, but in college he was just another kid with a business plan. The entrepreneur behind the Lean Startup philosophy started his first business while still in school at Yale, an online database of student resumes. The company,, was a casualty of the dot com crash.


Date: 12/07/2011


Questions for discussion:

  • What is different about Eric Ries’ thinking when compared to conventional planning?
  • What do you think about his message to entrepreneurs?

Leave a Reply