Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:  Tipping Point author Malcolm Gladwell gets inside the food industry’s pursuit of the perfect spaghetti sauce — and makes a larger argument about the nature of choice and happiness.

Date: September  2004


Questions for discussion:

  • What does this report say about the way the food industry researched and developed new products in the 1970s?
  • How did it change?
  • What are some current marketing examples of this strategic thinking?

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