Description: Tipping Point author Malcolm Gladwell gets inside the food industry’s pursuit of the perfect spaghetti sauce — and makes a larger argument about the nature of choice and happiness.
Source: TED.com
Date: September 2004
Link: http://www.ted.com/talks/malcolm_gladwell_on_spaghetti_sauce.html
Questions for discussion:
- What does this report say about the way the food industry researched and developed new products in the 1970s?
- How did it change?
- What are some current marketing examples of this strategic thinking?
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