Description:Ã‚Â Tipping Point author Malcolm Gladwell gets inside the food industry’s pursuit of the perfect spaghetti sauce — and makes a larger argument about the nature of choice and happiness.
Date: SeptemberÃ‚Â 2004
Questions for discussion:
- What does this report say about the way the food industry researched and developed new products in the 1970s?
- How did it change?
- What are some current marketing examples of this strategic thinking?