Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  Sony Corp. Chief Executive Officer Howard Stringer has announced acquisitions worth $8.4 billion this year to bolster phones and content. That may not be enough to turn around a company heading for a fourth consecutive loss.

Source: Businessweek.com

Date: 12/13/2011

Link:  http://www.businessweek.com/news/2011-12-13/sony-s-shopping-spree-is-wrong-direction-in-apple-battle-tech.html

Questions for discussion:

  • Summarize the challenges facing Sony management today.
  • What strategy would you advise the company to take?

Leave a Reply

Your email address will not be published.