Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  Sony Corp. Chief Executive Officer Howard Stringer has announced acquisitions worth $8.4 billion this year to bolster phones and content. That may not be enough to turn around a company heading for a fourth consecutive loss.


Date: 12/13/2011


Questions for discussion:

  • Summarize the challenges facing Sony management today.
  • What strategy would you advise the company to take?

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