Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:  (MoneyWatch)  Customer needs are important, but a business website — just like any other — should be based primarily on what you want and what you intend. Then you can think about the customer. The web is a great place for interaction, but it also risks information overload when it comes to customer feedback. If you listen too closely to what a minority of vocal customers say they want, you’re unlikely to create a site that drives your business in the direction you’d like.


Date: 12/16/2011


Questions for discussion:

  • Summarize the recommendations presented in this report.
  • Do you agree with the suggestions?

Leave a Reply