Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:  (MoneyWatch)  Customer needs are important, but a business website — just like any other — should be based primarily on what you want and what you intend. Then you can think about the customer. The web is a great place for interaction, but it also risks information overload when it comes to customer feedback. If you listen too closely to what a minority of vocal customers say they want, you’re unlikely to create a site that drives your business in the direction you’d like.

Source:  CBSMoneywatch.com

Date: 12/16/2011

Link:  http://www.cbsnews.com/8301-505143_162-57344199/put-customers-first-except-on-your-website/?tag=nl.e857

Questions for discussion:

  • Summarize the recommendations presented in this report.
  • Do you agree with the suggestions?

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