Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description:  Emerging from the housing projects of South Boston where James Bulger, known as Whitey, once ruled, Barbara Lynch has become one of Boston’s most successful and celebrated restaurateurs.


Date: 01/04/2012


Questions for discussion:

  • Explain the business success of Barbara Lynch?
  • What entrepreneurial skills does she illustrate in this report that might suggest the reasons for her success?

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