Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  TV makers at CES say they are not worried about Apple breaking into their business. But should they be? 

Source: – video report

Date: 01/11/2012


Questions for discussion:

  • What sort of features would you expect if and when an Apple TV is introduced to the marketplace? 
  • How might consumers change their TV viewing behavior?
  • Do you think an entry into the TV market by Apple would disrupt the industry?

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