Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:  If Mercedes, BMW and Ford have their way, the new cars they build will be able to port apps, games, music and movies from a smartphone to a car’s entertainment system.


Date: 01/11/2012


Questions for discussion: 

  • What are the issues related to the merging of smart-technologies and the automobile?
  • How can safety be reconciled with other social needs?

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