Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  Apple Inc. introduced a service to make digital versions of textbooks available on the iPad and beef up the education content for the tablet computer as it gains popularity in classrooms.

Source:  Businessweek.com

Date: 01/20/2012

Link:  http://www.businessweek.com/news/2012-01-20/apple-unveils-ibooks-2-to-help-boost-ipad-usage-in-schools.html

Questions for discussion:

  • What are the advantages and disadvantages of this sort of technology?
  • Do you think this strategy will be successful?
  • What are the issues that must be reconciled with students, schools, teachers, and authors?

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