Description:Ã‚Â The web hosting company has seen its market share increase exponentially since its first Super Bowl ad in 2005.
Source: CNNMoney.com Ã¢â‚¬â€œ video report
Questions for discussion:
- Why has GoDaddy been so successful using Super Bowl advertising?
- Who is the target market?
- What are the pros and cons of managing your own advertising production studios?