Super Bowl ads are GoDaddy’s domain

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:  The web hosting company has seen its market share increase exponentially since its first Super Bowl ad in 2005.

Source: CNNMoney.com – video report

Date: 02/02/2012

Link: http://money.cnn.com/video/technology/2012/02/01/t-bcos-godaddy-superbowl-ad.fortune/

Questions for discussion:

  • Why has GoDaddy been so successful using Super Bowl advertising?
  • Who is the target market?
  • What are the pros and cons of managing your own advertising production studios?

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