Posted by & filed under Part 1 Business in a Global Environment, Part 6 Managing Financial Resources.

Description:   The major film studios think they’ve found a way to sell and deliver movies online. Will consumers buy it?

Source:  Fortune.com

Date: 02/03/2012

Link:  http://tech.fortune.cnn.com/2012/02/03/ultraviolet-digital-movies-cloud/?iid=SF_F_River

Questions for discussion:

  • Do you think this format will be successful with consumers?
  • How should the industry market the concept?

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