Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:  (MoneyWatch)  COMMENTARY We’re all in business to sell something, but sometimes one of the best ways to do that is to give it away. For some owners, that tactic’s anathema — “I’m in business to sell, not to give” — but their attitude is short-sighted.

Source: MoneyWatch.com

Date: 02/07/2012

Link: http://www.cbsnews.com/8301-505143_162-57371972/sell-more-stuff-by-giving-it-away/?tag=nl.e857

Questions for discussion:

  • Do you agree with these marketing suggestions?
  • Using an example of a business you are familiar with, list two “give-away” strategies and how the firm would recoup the costs.

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