Description:Ã‚Â (MoneyWatch)Ã‚Â COMMENTARY We’re all in business to sell something, but sometimes one of the best ways to do that is to give it away. For some owners, that tactic’s anathema — “I’m in business to sell, not to give” — but their attitude is short-sighted.
Questions for discussion:
- Do you agree with these marketing suggestions?
- Using an example of a business you are familiar with, list two Ã¢â‚¬Å“give-awayÃ¢â‚¬Â strategies and how the firm would recoup the costs.