Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:  A rumored audio device and new testing facilities hint at the search giant’s hardware ambitions

Source: Businessweek.com

Date: 02/16/2012

Link:  http://www.businessweek.com/magazine/googles-bid-to-be-everything-to-everyone-02162012.html

Questions for discussion:

  • Highlight Google’s strategic planning described in this report.
  • Do you think they will be successful with this approach?
  • Who would be Google’s competitors in the future if this approach is launched?
  • How would you expect competitors to respond?

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