Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:  The Boeing 787 “Dreamliner” was billed as a revolution for travelers, offering a more humid, comfortable cabin and lighting that would lessen fatigue, dry eyes and jet lag. Scott McCartney on Lunch Break looks at the validity of those claims.

Source: – video report

Date: 02/15/2012


Questions for discussion:

  • What are the important selling features to managers of airlines buying these planes?
  • What are the features that would be important to passengers?

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