Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description:  From Knicks jersey sales to tickets on the road, many firms are profiting from Linsanity. But can it last?

Source: – video report

Date: 02/17/2012


Questions for discussion:

  • Explain the sudden financial changes to the various businesses mentioned in the report.
  • Do you think this phenomenon can last?
  • What strategic plans would you recommend to the various businesses mentioned?
  • What should they be concerned with?

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