Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description:  From Knicks jersey sales to tickets on the road, many firms are profiting from Linsanity. But can it last?

Source: CNNMoney.com – video report

Date: 02/17/2012

Link:  http://money.cnn.com/video/news/2012/02/16/n_jeremy_lin_business.cnnmoney/

Questions for discussion:

  • Explain the sudden financial changes to the various businesses mentioned in the report.
  • Do you think this phenomenon can last?
  • What strategic plans would you recommend to the various businesses mentioned?
  • What should they be concerned with?

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