Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:   Flash sale sites and the fashion industry’s maturing web presence boost sales to young consumers

Source:  eMarketer.com

Date: 02/22/2012

Link:  http://www.emarketer.com/Article.aspx?R=1008854&ecid=a6506033675d47f881651943c21c5ed4

Questions for discussion:

  • Summarize the highlights in this report.
  • Do you agree with the reasons given?
  • Where do you think the marketplace is headed?

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