Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:  CNNMoney’s Aaron Smith tests Aero Shot, the new caffeine inhaler that contains 100 mg of caffeine in one breathable serving.

Source: – video report

Date: 02/21/2012


Questions for discussion:

  • Who might be interested in this sort of product?
  • What are the ethical and social responsibilities related to this product?
  • Do you think it will be successful?

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