Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:  Staying home with small children while earning an income is a common dilemma among parents.  Amy Bouchard of Garinder, Maine, figured it out, turning her knack for whoopie pies into a profitable business.

Source: CNNMoney.com – video report

Date: 02/22/2012

Link:  http://money.cnn.com/video/smallbusiness/2012/02/22/smb_sbt_wicked_whoopies.cnnmoney/

Questions for discussion:

  • Explain the formula for this entrepreneurial success story?
  • How different do you think the management of the firm would be if there were no family members involved?

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