Description: Staying home with small children while earning an income is a common dilemma among parents. Amy Bouchard of Garinder, Maine, figured it out, turning her knack for whoopie pies into a profitable business.
Source: CNNMoney.com – video report
Date: 02/22/2012
Link: http://money.cnn.com/video/smallbusiness/2012/02/22/smb_sbt_wicked_whoopies.cnnmoney/
Questions for discussion:
- Explain the formula for this entrepreneurial success story?
- How different do you think the management of the firm would be if there were no family members involved?
Leave a Reply
You must be logged in to post a comment.