Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:   Worldwide social network ad revenues are still going strong and set to grow nearly 50% this year, according to eMarketer estimates.

Source:  eMarketer.com

Date: 02/24/2012

Link:  http://www.emarketer.com/Article.aspx?R=1008862

Questions for discussion:

  • What explains this rate of growth?
  • At what point do you think it will level off?
  • How should marketing managers deal with this information?

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