Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:   YouTube is enlisting Hollywood’s help to reach a generation of viewers more familiar with smartphones than TV remotes.


Date: 02/20/2012


Questions for discussion:

  • Do you think this production strategy can work?
  • What other YouTube channel concepts do you think would succeed?
  • Who are the target markets for these concepts?

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