Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:  CNN’s Felicia Taylor explores how Oreo has remained an American favorite for a century.

Source: CNNMoney.com – video report

Date: 03/06/2012

Link:  http://money.cnn.com/video/news/2012/03/06/happy_100_oreo.cnnmoney/

Questions for discussion:

  • Why do you think Oreo has endured for 100 years?
  • Are you surprised to find out that Oreo sells well elsewhere in the world?
  • How would you develop this brand?

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