Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:  Hanky Panky is one of very few apparel makers that makes its lingerie in America.

Source: CNNMoney.com – video report

Date: 03/15/2012

Link:  http://money.cnn.com/video/news/2012/03/14/n-hanky-panky-usa.cnnmoney/

Questions for discussion:

  • How is it that this product category can defy the odds and sell successfully?
  • Are there other products that could do as well, in your opinion?

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