Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:  Hanky Panky is one of very few apparel makers that makes its lingerie in America.

Source: – video report

Date: 03/15/2012


Questions for discussion:

  • How is it that this product category can defy the odds and sell successfully?
  • Are there other products that could do as well, in your opinion?

Leave a Reply