Taiwan dumpling sensation goes worldwide

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:  A local Taiwanese chain restaurant sees a boost in business as their ever expanding dumpling restaurant continues to gain success across the globe.

Source: CNNMoney.com – video report

Date: 03/21/2012

Link:  http://money.cnn.com/video/news/2012/03/19/n-dumpling-empire.cnnmoney/

Questions for discussion:

  • What is the recipe for success as described in this report?
  • What are the similarities and differences of this business in comparison to say, MacDonald’s or other successful international fast food chains?

Leave a Reply