Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:  A local Taiwanese chain restaurant sees a boost in business as their ever expanding dumpling restaurant continues to gain success across the globe.

Source: – video report

Date: 03/21/2012


Questions for discussion:

  • What is the recipe for success as described in this report?
  • What are the similarities and differences of this business in comparison to say, MacDonald’s or other successful international fast food chains?

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