Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:    How much should a diabetes screening cost? Does 50 bucks sound about right? How about $400? Doctors in the same health insurance network charge vastly different prices for common preventive tests, according to a report to be published today by Change Healthcare, a company that helps employers and health-plan providers understand the cost of their members’ medical care.

Source:  Businessweek.com

Date: 03/28/2012

Link:  http://www.businessweek.com/articles/2012-03-28/getting-a-grip-on-medicines-slippery-price-tag

Questions for discussion:

  • How do you explain the wide range in prices charged for the same service?
  • How does this affect insurance premiums?
  • Is there a solution to this problem?

Leave a Reply

Your email address will not be published.