Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:   (MoneyWatch) Many of us have been there. Your company decided to do “stretch goals,” or, if an executive had recently read a Jim Collins book, “BHAGs” (big, hairy, audacious goals). Someone — often a senior executive — may have encouraged you to “treat it like a game,” and “make it fun.” The tag line is: even if we get to 50 percent of the goal, we’ll be in great shape. Its high-fives all around as people set insanely high goals, just to show people (and themselves) what they can do.


Date: 03/29/2012


Questions for discussion:

  • What are the managerial issues described in this report?
  • How do they compare to textbook models of behavior?

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