Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description:  Web-based movie download and rental services, coupled with tablets and connected TVs, have led to greater online movie consumption

Source:  emarketer.com

Date: 04/02/2012

Link:  http://www.emarketer.com/Article.aspx?R=1008945&ecid=a6506033675d47f881651943c21c5ed4

Questions for discussion:

  • Summarize the changes taking place.
  • What are the reasons for these changes?
  • How would you suggest the industry respond?

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