Description:Ã‚Â Ã‚Â In the months prior to the release of Walt DisneyÃ¢â‚¬â„¢s (DIS)John Carter sci-fi epic, Hollywood debated why the film wasnÃ¢â‚¬â„¢t catching fire with potential moviegoers. Maybe it was the ho-hum trailers; a title that didnÃ¢â‚¬â„¢t cue viewers that the story took place on Mars; or the departure of the studioÃ¢â‚¬â„¢s marketing chief two months before its release.
Questions for discussion:
- Why do you supposeÃ‚Â ‘John Carter’ was a failure at the box office?
- Is it fair for top management to take the blame?
- What do you think of the chances that ‘The Avengers’ will succeed?
- How would you go about promoting this film?