Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description:  Verizon, fed up with the high costs of offering the iPhone, plans to push smartphones powered by Microsoft’s Windows software, as a counterweight to the popular Apple device. George Stahl reports on digits.Photo: HTC.

Questions for discussion:

  • How is the cost of a smart phone spread out through distributors?
  • What risk does Verizon face by following this strategy?

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