Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description:   Apple Inc. (AAPL) profit almost doubled last quarter, reflecting robust demand for the iPhone in China as well as purchases of a new version of the iPad tablet, allaying the concerns that fueled a 12 percent two-week slump in the stock.

Source:  Bloomberg.com

Date: 04/24/2012

Link:  http://www.bloomberg.com/news/2012-04-24/apple-profit-rises-94-on-growing-global-demand-for-iphones.html

Questions for discussion:

  • Summarize the financial results reported and the reasons for them.
  • How do you explain Apple’s success?
  • Do you believe this rate of growth is sustainable?
  • Would you be a buyer today?

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