Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Consuming content in frequent, small portions means more touchpoints for marketers

Source: eMarketer.com

Date: May 02, 2012

Link: http://www.emarketer.com/Article.aspx?R=1009014&ecid=a6506033675d47f881651943c21c5ed4

Questions for Discussions:

  • Summarize behaviors of smart phone users.
  • Do you think these behaviors will become common across all users?
  • How should business strategists who distribute mobile content deal with this research?

 

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