Description: Consuming content in frequent, small portions means more touchpoints for marketers
Source: eMarketer.com
Date: May 02, 2012
Link: http://www.emarketer.com/Article.aspx?R=1009014&ecid=a6506033675d47f881651943c21c5ed4
Questions for Discussions:
- Summarize behaviors of smart phone users.
- Do you think these behaviors will become common across all users?
- How should business strategists who distribute mobile content deal with this research?
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