Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Consuming content in frequent, small portions means more touchpoints for marketers


Date: May 02, 2012


Questions for Discussions:

  • Summarize behaviors of smart phone users.
  • Do you think these behaviors will become common across all users?
  • How should business strategists who distribute mobile content deal with this research?


Leave a Reply