Disney bets big on Avengers and wins

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Disney CEO Bob Iger says a growing number of silver screens across the globe is helping drive the success of ‘The Avengers.’

Source: CNNMoney.com – video report

Date: May 09, 2012

Link: http://money.cnn.com/video/news/2012/05/09/n-co-avengers-iger.cnnmoney/

Questions for Discussion:

  • What are the reasons for the success of this film and the company as a whole?
  • How are global marketing strategies becoming more important to the firm’s success?

 

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