Description: Disney CEO Bob Iger says a growing number of silver screens across the globe is helping drive the success of ‘The Avengers.’
Source: CNNMoney.com – video report
Date: May 09, 2012
Questions for Discussion:
- What are the reasons for the success of this film and the company as a whole?
- How are global marketing strategies becoming more important to the firmÃ¢â‚¬â„¢s success?