Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Disney CEO Bob Iger says a growing number of silver screens across the globe is helping drive the success of ‘The Avengers.’

Source: – video report

Date: May 09, 2012


Questions for Discussion:

  • What are the reasons for the success of this film and the company as a whole?
  • How are global marketing strategies becoming more important to the firm’s success?


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