Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:   For anyone arguing recently that electric cars don’t stand a chance in the U.S. mass market, I would have offered one end-all example: the battery-powered Ford Focus at $40,000.

Source: Marketwatch.com

Date: May 11, 2012

Link: http://www.marketwatch.com/story/toyota-rav4-ev-will-anyone-buy-it-2012-05-11

Questions for Discussions:

  • Who do you think is the likely customer for this product?
  • Is there a global customer?
  • How could Toyota rationalize the price gap between the electric and gas models?

 

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