Facebook Users Interact with Brand Content Over Ads

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Facebook is now a public company, and its revenue and advertising plans are under significant scrutiny. However, users are more likely to interact with branded content on the site, not advertising, which may be an obstacle for the social network down the road.

Source: eMarketer.com

Date: June 01, 2012

Link: http://www.emarketer.com/Article.aspx?R=1009089&ecid=a6506033675d47f881651943c21c5ed4

Questions for Discussions:

  • What does this report say about consumer behavior online and advertising design in particular?
  • How should managers respond to this information?

 

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