Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: B2B companies lag behind their B2C counterparts when it comes to using social media to track what customers are saying about their brands and following up on that feedback.

Source: eMarketer.com

Date: June 08, 2012

Link: http://www.emarketer.com/Article.aspx?R=1009104&ecid=a6506033675d47f881651943c21c5ed4

Questions for Discussions:

  • What does the article say about firms using social media to track their brands?
  • What is actually measured?
  • What are the implications for this sort of research?

 

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