Description: Walt Disney Co. (DIS), aiming to combat childhood obesity by banning junk-food ads, will require that food and beverage advertising to kids on its TV networks and radio stations meet new nutritional standards by 2015.

Source: Bloomberg.com

Date: June 05, 2012

Link: http://www.bloomberg.com/news/2012-06-05/disney-to-impose-new-rules-on-junk-food-ads-on-kid-s-shows-1-.html

Questions for Discussions:

• What are the pros and cons of this strategy for Disney?
• Is it a social responsibility issue or a marketing issue?