Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Uncategorized.

Description: Walt Disney Co. (DIS), aiming to combat childhood obesity by banning junk-food ads, will require that food and beverage advertising to kids on its TV networks and radio stations meet new nutritional standards by 2015.


Date: June 05, 2012


Questions for Discussions:

  • What are the pros and cons of this strategy for Disney?
  • Is it a social responsibility issue or a marketing issue?

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