Description:Ã‚Â Laura Rude-Barbato, a coffee shop owner in Imperial Beach, California, used to feed her children Nutella several times a week. It was easy to identify with the advertising that depicted a frenzied mom serving up the chocolate-hazelnut spread with the tagline Ã¢â‚¬Å“breakfast never tasted this good,Ã¢â‚¬Â said Rude-Barbato. Then she noticed the 10.5 grams of sugar per tablespoon. Ã¢â‚¬Å“I had no idea,Ã¢â‚¬Â she says. Ã¢â‚¬Å“I might as well have been giving my kids a brownie for breakfast.Ã¢â‚¬Â
Date: June 21, 2012
Questions for Discussion:
- What are the social, ethical, and legal issues related to items in this report?
- What is your view of the division of responsibility when it comes to advertising and consumer behavior?
- How should managers deal with these issues in order to minimize lawsuits and bad publicity?