Description: Laura Rude-Barbato, a coffee shop owner in Imperial Beach, California, used to feed her children Nutella several times a week. It was easy to identify with the advertising that depicted a frenzied mom serving up the chocolate-hazelnut spread with the tagline “breakfast never tasted this good,†said Rude-Barbato. Then she noticed the 10.5 grams of sugar per tablespoon. “I had no idea,†she says. “I might as well have been giving my kids a brownie for breakfast.â€Â
Source: Bloomberg.com
Date: June 21, 2012
Link: http://www.bloomberg.com/news/2012-06-21/angry-moms-take-on-nutella-to-fight-sugary-advertising.html
Questions for Discussion:
- What are the social, ethical, and legal issues related to items in this report?
- What is your view of the division of responsibility when it comes to advertising and consumer behavior?
- How should managers deal with these issues in order to minimize lawsuits and bad publicity?
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