RIM’s latest foe: fickle youth

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  When Emily Davis bought her first smartphone, all of her friends had BlackBerrys, so she got one, too.

Source: GlobeandMail.com

Date: June 26, 2012

Link: http://www.theglobeandmail.com/technology/tech-news/rims-latest-foe-fickle-youth/article4369765/?utm_medium=Newsletter&utm_source=Business%20Ticker&utm_type=text&utm_content=BusinessTicker&utm_campaign=95917966

Questions for Discussions:

  • Why has Blackberry lost its halo with young consumers?
  • Is there a way to revitalize the brand?
  • What should the ideal product package offering look like, in your opinion?

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