Description:Ã‚Â When Emily Davis bought her first smartphone, all of her friends had BlackBerrys, so she got one, too.
Date: June 26, 2012
Questions for Discussions:
- Why has Blackberry lost its halo withÃ‚Â young consumers?
- Is there a way to revitalize the brand?
- What should the ideal product package offering look like, in your opinion?