Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: As Research In Motion Ltd. tries to reverse its slide, it’s tough to find anyone betting on its ability to recover.


Date: July 03, 2012


Questions for Discussions:

  • Summarize the criticisms aimed at RIM’s management.
  • Do you believe the firm can recover from setbacks in the market?
  • What would you advise management do today?

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