Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Facebook Inc. finally has confirmed it will launch a new type of ad for the mobile versions of the social network, but how effective they will be and whether they annoy users is the big question.

Source: Marketwatch.com

Date: July 06, 2012

Link: http://www.marketwatch.com/story/facebook-has-to-be-careful-with-mobile-ads-2012-07-06

Questions for Discussions:

  • Describe the new advertising strategy.
  • Do you think this style of advertising will succeed?

 

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