Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:  A surprising location for a tech event, Cuba’s ‘click festival’ is dedicated to expanding internet access on the island.

Source: CNNMoney.com – video report

Date: July 12, 2012

Link: http://money.cnn.com/video/technology/2012/07/03/t-cuba-tech-conference.cnnmoney/

Questions for Discussion:

  • What did you learn about the online business in Cuba?
  • How does government control of prices affect consumer behavior?
  • Do you believe the embargo is the real reason Cubans are less active and familiar with online technology?

 

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