Description:Ã‚Â A recent study in The Journal of Marketing shows that Ã¢â‚¬Å“buy one, get one freeÃ¢â‚¬Â promotions are more enticing to shoppers than, say, a 50-per-cent discount on a single item, even if that shopper doesnÃ¢â‚¬â„¢t need two of whatÃ¢â‚¬â„¢s being promoted in the first place. In other words, bonuses are more attractive to shoppers than sales, even if they donÃ¢â‚¬â„¢t equal a better deal.
Date: July 17, 2012
Questions for Discussions:
- Why do you suppose consumers behave this way?
- Do you think there are other illogical behaviors, with respect to price?