Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Co-founders Steve Hafner and Paul English discuss the future of the online travel website on the day of its IPO.

Source: CNNMoney.com – video report

Date: July 20, 2012

Link: http://money.cnn.com/video/markets/2012/07/20/investing-kayak-ipo.cnnmoney/

Questions for Discussions:

  • Describe how Kayak works.
  • How is it better than other online travel websites?
  • How would you design an app for the mobile user?
  • How would you market this brand?

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