Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Mobile and location-based marketing are newer growth areas

Source: eMarketer.com

Date: July 18, 2012

Link: http://www.emarketer.com/Article.aspx?R=1009197&ecid=a6506033675d47f881651943c21c5ed4#P11cIZjFmqFpWRvW.99

Questions for Discussions:

  • Summarize and explain the highlights in this report.
  • How do you think these trends will perform over the next five years?

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