Dating Sites Aim for a Novel Idea: Actual Dates

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: New Yorkers—wait for it—like to dine at trendy restaurants on a first date. In Detroit, they prefer to do the serving themselves via volunteer work. Singles living in sunny Los Angeles are apt to be sporty and hit the hiking trails for a first outing together, according to data collected by the website HowAboutWe.com, a startup that offers a platform to suggest first dates.

Source: Businessweek.com

Date: July 27, 2012

Link: http://www.businessweek.com/articles/2012-07-27/dating-sites-aim-for-a-novel-idea-actual-dates

Questions for Discussions:

  • What distinguishes this site from the competition?
  • What does it say about consumer behavior in this area?
  • What other variations on dating sites would succeed?

Leave a Reply