Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description:  Facebook Inc. (FB) plunged to a record low after its first earnings report as a public company showed a slower sales gain and narrower profit margins, failing to allay concerns over growth that have dragged down the shares.


Date: July 27, 2012


Questions for Discussions:

  • Why has the stock fallen in price?
  • What are the marketing, managerial, and financial concerns for the company?
  • How does the emerging “mobile” environment conflict with the current Facebook business model?
  • Do you believe Facebook will succeed in the emerging mobile environment?

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