To Build Consumer Trust, Reviews Are the Key

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  Amid a sea of information, consumers respond to authenticity and expertise provided by brands.

Source: eMarketer.com

Date: July 31, 2012

Link: http://www.emarketer.com/Article.aspx?R=1009229&ecid=a6506033675d47f881651943c21c5ed4#bpjrVDtFgA8dRZxi.99

Questions for Discussions:

  • Why are reviews so valued by consumers?
  • How can companies use social media to leverage this promotional tool?

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