Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:   The Hollywood marketing playbook now prominently features social media. John Edwards on Lunch Break looks at how a ribald campaign on Twitter and Facebook helped to turn “Ted” into a blockbuster.

Source: Marketwatch.com – video report

Date: Aug 03, 2012

Link: http://live.wsj.com/video/twitter-goes-to-the-movies/0D04F6F8-F054-474E-99BA-6D818BB12581.html

Questions for Discussions:

  • Describe how social media is being used by studios to promote films.
  • Do you think this strategy works?
  • What does the demise of the film ‘Bruno” say about this technology?

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