Description:Ã‚Â Ã‚Â The Hollywood marketing playbook now prominently features social media. John Edwards on Lunch Break looks at how a ribald campaign on Twitter and Facebook helped to turn “Ted” into a blockbuster.
Source: Marketwatch.com Ã¢â‚¬â€œ video report
Date: Aug 03, 2012
Questions for Discussions:
- Describe how social media is being used by studios to promote films.
- Do you think this strategy works?
- What does the demise of the film ‘Bruno” say about this technology?