Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: As a new wave of big names enter the growing field of Web series, leave it to Larry David to keep enthusiasm in check. “I wouldn’t say I’m excited, but I’m looking forward to it,” David says at the start of Jerry Seinfeld’s new series, Comedians in Cars Getting Coffee.


Date: July 30, 2012


Questions for Discussions:

  • Do you think the development of niche web-based television is a trend or a temporary phenomenon?
  • What are the reasons it could succeed or fail to catch on?
  • What does this development suggest for the industry today and for Internet firms such as Facebook?

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