Description:Ã‚Â As president of digital marketing agency MediaWhiz, a Hyper Marketing Inc. agency, Ed Kats is responsible for overseeing everything that goes into helping clients drive profitable digital marketing programs. Kats spoke with eMarketerÃ¢â‚¬â„¢s Lauren Fisher about the online marketing tactic that holds the majority of successful digital marketing campaigns together: email marketing.
Date: Aug 10, 2012
Questions for Discussions:
- What does Ed Katz say about the role of email marketing?
- How should managers strategize with this communication tool?