Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  As president of digital marketing agency MediaWhiz, a Hyper Marketing Inc. agency, Ed Kats is responsible for overseeing everything that goes into helping clients drive profitable digital marketing programs. Kats spoke with eMarketer’s Lauren Fisher about the online marketing tactic that holds the majority of successful digital marketing campaigns together: email marketing.

Source: eMarketer.com

Date: Aug 10, 2012

Link: http://www.emarketer.com/Article.aspx?R=1009253#5hRv4QxQcHPFH9Eu.99

Questions for Discussions:

  • What does Ed Katz say about the role of email marketing?
  • How should managers strategize with this communication tool?

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